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I LIVE ECO & Loblaws Inc: Partners in Celebrating Love and Sustainability with Pride Toronto


Each year during the month of June, LGBTQ people around the world honour the 1969 Stonewall riots that began the pushback against oppressive LGBTQ laws, and this month has become a time for LGBTQ people to celebrate the energy and diversity they contribute to their communities. I LIVE ECO has always been a proud supporter of Pride, participating as a vendor at Pride Toronto since 2018.

Though the usual large-scale Pride parades and events won’t be happening in 2020, we’re still celebrating Pride month in our own way. We are excited to announce that for June 2020, I LIVE ECO will be one of the LGBTQ-owned businesses featured at Loblaws Maple Leaf Gardens located at 60 Carlton Street in Toronto. During this partnership, Loblaws will be carrying I LIVE ECO shampoo bars, honouring their commitment to promoting sustainable products and the eco-lifestyle. 

I LIVE ECO will also commemorate Pride month by donating a percentage of the revenues from the sale of its shampoo bars to The 519, a registered Toronto charity and community centre that offers LGBTQ people the support and resources they need to lead happy and fulfilling lives. 

I LIVE ECO is not blind to the realities of the world we live in. We understand that the fight for equal rights for all members of the LGBTQ community is still an uphill climb, and we stand with our brothers and sisters in all marginalized communities, committed to justice and equity for all. At I LIVE ECO, we work to combat climate change. We support green living and sustainable lifestyles. We believe in the goodness of humanity, and that working together, we can create a healthier, happier world. And the foundation for all of our endeavours is LOVE. From all of us at I LIVE ECO, our stance is unequivocal. LOVE IS LOVE. We believe that LOVE WINS, and though formal Pride is only one month long, I LIVE ECO will continue our work for a healthier planet and equity for all people each day, every day.


Photo by Steve Johnson